Spring is here! Well, according to the calendar it is and, in the marketing world, cleaning house is more about maintaining mental clarity than going all Marie Kondo on your closet. Seasonality is everything when it comes to marketing and now is the time to consider what opportunities the new season presents for your brand … Continue reading Spring is here! How to keep your marketing fresh.
The other day I went to get my wedding dress tailored [YAY!]. While I was getting fitted, measured, and pinned I got to talking with the seamstress. She asked me a question that I don't get very often. Not the standard "What do you do?" but "What do you LOVE about what you do?" After … Continue reading Great marketing requires this technique
My new swipefile checklist, Profile Proofers, breaks down 12 insanely simple ways for you to proof your profiles so they're always optimized, up-to-date, and ready to use. Self-auditing your social media profiles regularly keeps your online presence polished, sets the tone for quality marketing, and keeps your brand feeling aligned and fresh. Why'd I make it? Well, to be honest, it … Continue reading How to self-audit your social media profiles [FREE SWIPEFILE]
Let me ask you this: Would you rather... ✔️ take your time to strategically complete one thing REALLY FREAKIN' WELL + make real progress OR 🚨 half ass #allthethings until, eventually, something gets done, but then realize you have to take yet another trip to do-over-land. Approach is everything. Often times, there are a million solutions … Continue reading My #1 productivity hack
In this week's episode of The Bloom, I share my favorite apps for creating beautiful, not-so-blah Instagram Stories. If you haven't heard by now, IG Stories are where it's at as far as engagement goes on this platform + there are so many fun fah-reeee tools out there that you can use to create killer content to make your profile stick out … Continue reading Create a glowing Instagram Story with these amazing apps
Joanna Gaines does it. Marie Forleo does it. Simon Sinek does it. Jenna Kutcher does it. There is a reason why these pros and hundreds more have become social media influencers. It's not because they buy bots to beat algorithms and get followers. It's because they practice this ONE METHOD that allows them to develop … Continue reading How to 100x your traffic on social media without ads [FREE CHEAT SHEET]
Happy Tuesday + HAPPY BIRTHDAY, MOM! This week I'm comin atcha with my #seriousface because I mean business! I don't want to see you endure ANOTHER year of overwhelm + missed opportunity during the most popular purchasing season of the year so, if what you do means the world to you + you're serious about … Continue reading When to get serious about marketing for your business