How to self-audit your social media profiles [FREE SWIPEFILE]

My new swipefile checklist, Profile Proofers, breaks down 12 insanely simple ways for you to proof your profiles so they're always optimized, up-to-date, and ready to use. Self-auditing your social media profiles regularly keeps your online presence polished, sets the tone for quality marketing, and keeps your brand feeling aligned and fresh. Why'd I make it? Well, to be honest, it … Continue reading How to self-audit your social media profiles [FREE SWIPEFILE]

The fastest and easiest way to write social media posts

Do you struggle to come up with social media content every day? Do you feel like you’re always running out of things to say? If so, this quick tip is for you and it’s something 99% of Instagram’s popular influencers do to stay on top. Get ready for more likes and follows! And, if you … Continue reading The fastest and easiest way to write social media posts

Your Weekly Bloom: Online Marketing + Social Media Tips Every Tuesday!

Your Weekly Bloom is a video series created by me, Liz Muroski. It originated at random on Instagram after a story I posted on a whim in January 2018 got an insane amount of feedback - my followers were begging me to start sharing more raw video tips! Now, here I am sharing actionable and … Continue reading Your Weekly Bloom: Online Marketing + Social Media Tips Every Tuesday!

Holiday Marketing 101: How To Uniquely Influence Customers + Build Brand Loyalty That Lasts

Holiday brand promotions get earlier and earlier every year. I've experienced this throughout my career in the PR and marketing world because, in this profession, it's my job to stay on top of trends and work closely with the media [those who help people decide "the right time"]. As a small business owner and/or entrepreneur, … Continue reading Holiday Marketing 101: How To Uniquely Influence Customers + Build Brand Loyalty That Lasts

5 Basic Social Media SEO Principles To Help Grow Your Business

Did you know? Social media channels are search engines now, too. People don't just go to Google anymore to find what they need. Personally, I hit Facebook and Instagram first to see what kind of presence a business has, how their channels are branded, and what types of interaction and traction they receive from followers … Continue reading 5 Basic Social Media SEO Principles To Help Grow Your Business

How to Be S.M.A.R.T. About Goal Setting

The accessibility and abundance of resources and opportunity available in today’s world often forces entrepreneurs, professionals and business owners to believe they need it all and they need it now. That they need to spend a ton of money to implement a million different strategies because, surely, it must mean some kind of growth. This … Continue reading How to Be S.M.A.R.T. About Goal Setting

The Secret Sauce to Social Media

Clients and colleagues wonder about it all the time. They see other users, businesses and brands on social media who’ve accumulated all these followers and wonder: How do they do it? How do I get that? Their budget must be huge. What’s their secret? Well, I’m here to give you the recipe for that savory … Continue reading The Secret Sauce to Social Media