I need to get REAL about something this week because I’m.so.tired. of hearing this myth: You have to portray perfection in order to be successful online. WRONG. And, while I’m at it, I’ll bust another: You have to have thousands of followers to get noticed and make money. BUSTED. Oh! And, one more: You have to spend insane … Continue reading The #1 marketing myth I will ALWAYS bust
You want the secret to glowing social media profiles that make you money? I remember when I first started putting myself out there - I felt invisible. There were so many times I just wanted to give up because I couldn't keep up and that was WAY before Instagram was a thing, BUT I kept … Continue reading How I 10x my visibility & skyrocket my sales
Spring is here! Well, according to the calendar it is and, in the marketing world, cleaning house is more about maintaining mental clarity than going all Marie Kondo on your closet. Seasonality is everything when it comes to marketing and now is the time to consider what opportunities the new season presents for your brand … Continue reading Spring is here! How to keep your marketing fresh.
The other day I went to get my wedding dress tailored [YAY!]. While I was getting fitted, measured, and pinned I got to talking with the seamstress. She asked me a question that I don't get very often. Not the standard "What do you do?" but "What do you LOVE about what you do?" After … Continue reading Great marketing requires this technique