Spring is here! Well, according to the calendar it is and, in the marketing world, cleaning house is more about maintaining mental clarity than going all Marie Kondo on your closet. Seasonality is everything when it comes to marketing and now is the time to consider what opportunities the new season presents for your brand … Continue reading Spring is here! How to keep your marketing fresh.
The other day I went to get my wedding dress tailored [YAY!]. While I was getting fitted, measured, and pinned I got to talking with the seamstress. She asked me a question that I don't get very often. Not the standard "What do you do?" but "What do you LOVE about what you do?" After … Continue reading Great marketing requires this technique
“Facebook is dead.” It’s been brought up in conversation after conversation online and off. Unfortunately, it’s a big ol’ lie. While you may be hearing alot of chatter from friends and followers like “Facebook is useless, I’m deleting it” or “I’m done with Facebook” the translation between users saying and actually doing is incredibly inconsistent. … Continue reading Facebook isn’t “dead.” Here’s what’s really happening and what it means for your business
When was the last time you Googled yourself? I spoke at a conference recently about digital presence and the importance of building and stabilizing personal brands. I asked the audience of 120+ a similar version of that same question: How many of you have Googled yourselves? No hands went up. Then I asked: How many … Continue reading How Your Personal Brand Impacts Your Business
Tunnel vision. It’s what many businesses don’t realize they’ve fallen victim to when developing their identities and positioning themselves in their respective industries. What I mean is, it’s one thing to see your brand for what it is as the creator but how your brand is perceived by an audience is based on much more … Continue reading Brand Position and Perception