Spring is here! How to keep your marketing fresh.

Spring is here! Well, according to the calendar it is and, in the marketing world, cleaning house is more about maintaining mental clarity than going all Marie Kondo on your closet. Seasonality is everything when it comes to marketing and now is the time to consider what opportunities the new season presents for your brand … Continue reading Spring is here! How to keep your marketing fresh.

Great marketing requires this technique

The other day I went to get my wedding dress tailored [YAY!]. While I was getting fitted, measured, and pinned I got to talking with the seamstress. She asked me a question that I don't get very often. Not the standard "What do you do?" but "What do you LOVE about what you do?" After … Continue reading Great marketing requires this technique

How Your Personal Brand Impacts Your Business

When was the last time you Googled yourself? I spoke at a conference recently about digital presence and the importance of building and stabilizing personal brands. I asked the audience of 120+ a similar version of that same question: How many of you have Googled yourselves? No hands went up. Then I asked: How many … Continue reading How Your Personal Brand Impacts Your Business