How to self-audit your social media profiles [FREE SWIPEFILE]

My new swipefile checklist, Profile Proofers, breaks down 12 insanely simple ways for you to proof your profiles so they're always optimized, up-to-date, and ready to use. Self-auditing your social media profiles regularly keeps your online presence polished, sets the tone for quality marketing, and keeps your brand feeling aligned and fresh. Why'd I make it? Well, to be honest, it … Continue reading How to self-audit your social media profiles [FREE SWIPEFILE]

The Simplified Small Business Series is here!

  Does your business need a boost this holiday season? What about a game plan for Small Business Saturday? Don’t worry, my new program's got you covered! I'm so thrilled to announce the arrival of a new educational program I've designed for small business owners that will help you power up your profits and productivity … Continue reading The Simplified Small Business Series is here!

Holiday Marketing 101: How To Uniquely Influence Customers + Build Brand Loyalty That Lasts

Holiday brand promotions get earlier and earlier every year. I've experienced this throughout my career in the PR and marketing world because, in this profession, it's my job to stay on top of trends and work closely with the media [those who help people decide "the right time"]. As a small business owner and/or entrepreneur, … Continue reading Holiday Marketing 101: How To Uniquely Influence Customers + Build Brand Loyalty That Lasts

Brand Position and Perception

Tunnel vision. It’s what many businesses don’t realize they’ve fallen victim to when developing their identities and positioning themselves in their respective industries. What I mean is, it’s one thing to see your brand for what it is as the creator but how your brand is perceived by an audience is based on much more … Continue reading Brand Position and Perception