How to self-audit your social media profiles [FREE SWIPEFILE]

My new swipefile checklist, Profile Proofers, breaks down 12 insanely simple ways for you to proof your profiles so they're always optimized, up-to-date, and ready to use. Self-auditing your social media profiles regularly keeps your online presence polished, sets the tone for quality marketing, and keeps your brand feeling aligned and fresh. Why'd I make it? Well, to be honest, it … Continue reading How to self-audit your social media profiles [FREE SWIPEFILE]

social media photography

How to create a lovable social media personality

You don't need to be a professional photographer to have beautiful social media profiles that attract highly-engaged followers. This common marketing hack will help your brand's visibility flourish, regardless of your skill set. Remember, hi-res life or not, there is A LOT more that goes into creating meaningful content that people love than having a … Continue reading How to create a lovable social media personality

Marketing and Branding for Small Businesses

How to keep your brand relevant in an ever-changing landscape

There were bees EVERYWHERE but I tried to keep my cool while I recorded this week’s Bloom for you guys! 🐝 If you’ve ever wondered what it takes to get all the right likes, follows, inquiries, sales then give this a watch + grab the bonus freebie at the link belowww!! Your brand needs YOU … Continue reading How to keep your brand relevant in an ever-changing landscape

Why keeping it real keeps your brand growing

Dear ones! You have two options when it comes to growing a brand: 1) be like everyone else and kill yourself trying to mimic their success OR 2) be you and create your own. Can you guess which one has a 100% success rate? Number 2, come on dowwwwn! Growing in the social media space … Continue reading Why keeping it real keeps your brand growing

Why Having A Customer Service Strategy Matters

The holidays are hectic. We tend to get so blinded by urgency and overwhelm that we lose our patience, our steam and our stamina. For business owners, this is a BIG no-no, which is why it always pays to be prepared. When you're prepared, you keep your cool and, as a business owner, that's your … Continue reading Why Having A Customer Service Strategy Matters

Easy ways to boost your small business

New Year Media Planning: The Action Steps You Actually Need To Take

In case you haven’t heard, the New Year is here! It’s tough not to feel overwhelmed by the day-to-day upkeep of business, let alone all the steps you feel you need to take for the year ahead. Well, here’s the good news! I’m going to give you the 411 on how to optimize your digital … Continue reading New Year Media Planning: The Action Steps You Actually Need To Take