Spring is here! How to keep your marketing fresh.

Spring is here! Well, according to the calendar it is and, in the marketing world, cleaning house is more about maintaining mental clarity than going all Marie Kondo on your closet. Seasonality is everything when it comes to marketing and now is the time to consider what opportunities the new season presents for your brand … Continue reading Spring is here! How to keep your marketing fresh.

Great marketing requires this technique

The other day I went to get my wedding dress tailored [YAY!]. While I was getting fitted, measured, and pinned I got to talking with the seamstress. She asked me a question that I don't get very often. Not the standard "What do you do?" but "What do you LOVE about what you do?" After … Continue reading Great marketing requires this technique

small business marketing

Does your business really need to grow?

This week I'm asking one very important question for small business owners and entrepreneurs: why grow? Watch #YourWeeklyBloom and learn more about how you could already be in a PRIME position for maximizing your business! DOWNLOAD YOUR FREE SOCIAL MEDIA GUIDE And if you feel like pinning this... _ The Bloom is published every Tuesday … Continue reading Does your business really need to grow?

small business marketing basics

When and how to prepare your small business for major holidays and special occasions

Happy Tuesday, [almost] Independence Day and half-birthday for The Bloom! With 2018 being officially half over, now is THE time to start key end-of-year marketing planning for your small business. Check out this week's video for a few interesting tips and pointers to help you prep for your busiest time of year! Pin this post! … Continue reading When and how to prepare your small business for major holidays and special occasions

social media photography

How to create a lovable social media personality

You don't need to be a professional photographer to have beautiful social media profiles that attract highly-engaged followers. This common marketing hack will help your brand's visibility flourish, regardless of your skill set. Remember, hi-res life or not, there is A LOT more that goes into creating meaningful content that people love than having a … Continue reading How to create a lovable social media personality

Marketing and Branding for Small Businesses

How to keep your brand relevant in an ever-changing landscape

There were bees EVERYWHERE but I tried to keep my cool while I recorded this week’s Bloom for you guys! 🐝 If you’ve ever wondered what it takes to get all the right likes, follows, inquiries, sales then give this a watch + grab the bonus freebie at the link belowww!! Your brand needs YOU … Continue reading How to keep your brand relevant in an ever-changing landscape

Why keeping it real keeps your brand growing

Dear ones! You have two options when it comes to growing a brand: 1) be like everyone else and kill yourself trying to mimic their success OR 2) be you and create your own. Can you guess which one has a 100% success rate? Number 2, come on dowwwwn! Growing in the social media space … Continue reading Why keeping it real keeps your brand growing