I need to get REAL about something this week because I’m.so.tired. of hearing this myth: You have to portray perfection in order to be successful online. WRONG. And, while I’m at it, I’ll bust another: You have to have thousands of followers to get noticed and make money. BUSTED. Oh! And, one more: You have to spend insane … Continue reading The #1 marketing myth I will ALWAYS bust
You want the secret to glowing social media profiles that make you money? I remember when I first started putting myself out there - I felt invisible. There were so many times I just wanted to give up because I couldn't keep up and that was WAY before Instagram was a thing, BUT I kept … Continue reading How I 10x my visibility & skyrocket my sales
Spring is here! Well, according to the calendar it is and, in the marketing world, cleaning house is more about maintaining mental clarity than going all Marie Kondo on your closet. Seasonality is everything when it comes to marketing and now is the time to consider what opportunities the new season presents for your brand … Continue reading Spring is here! How to keep your marketing fresh.
The other day I went to get my wedding dress tailored [YAY!]. While I was getting fitted, measured, and pinned I got to talking with the seamstress. She asked me a question that I don't get very often. Not the standard "What do you do?" but "What do you LOVE about what you do?" After … Continue reading Great marketing requires this technique
My new swipefile checklist, Profile Proofers, breaks down 12 insanely simple ways for you to proof your profiles so they're always optimized, up-to-date, and ready to use. Self-auditing your social media profiles regularly keeps your online presence polished, sets the tone for quality marketing, and keeps your brand feeling aligned and fresh. Why'd I make it? Well, to be honest, it … Continue reading How to self-audit your social media profiles [FREE SWIPEFILE]
“Facebook is dead.” It’s been brought up in conversation after conversation online and off. Unfortunately, it’s a big ol’ lie. While you may be hearing alot of chatter from friends and followers like “Facebook is useless, I’m deleting it” or “I’m done with Facebook” the translation between users saying and actually doing is incredibly inconsistent. … Continue reading Facebook isn’t “dead.” Here’s what’s really happening and what it means for your business
Let me ask you this: Would you rather... ✔️ take your time to strategically complete one thing REALLY FREAKIN' WELL + make real progress OR 🚨 half ass #allthethings until, eventually, something gets done, but then realize you have to take yet another trip to do-over-land. Approach is everything. Often times, there are a million solutions … Continue reading My #1 productivity hack